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Who We Are

Our team is the cornerstone of our business. With experience spanning the full spectrum of real estate and the growth of operating companies, we bring a diligent, agile approach that investors and partners trust. Our diverse expertise allows us to navigate complex transactions, identify high-potential opportunities, and deliver results across multiple sectors.

The Pluris Value

Our name hails from the Latin term for "great value", which embodies Pluris' mission and promise to our partners.

Passion

We care deeply, work diligently and act thoughtfully. Pluris partners trust our team of knowledgeable and determined experts to create long-term investment value.

Integrity

We strive to exceed expectations through engaged relationships. Partners depend on us to communicate decisively, attentively and transparently to create home-run outcomes.

Commitment

We’re on your team, every step of the way. Collaboration and mutual respect are cornerstones of our partnerships.

Our People

No matter the market, no matter the obstacle, it's our people who drive business forward.

President

J. Colin Underhill

Colin is the President and Co-Founder of Pluris. He has a strong passion for quality and an impressive track record of executing highly-acclaimed development projects. Colin began his career in 2004 in the property management sector before evolving his skills as a developer, construction manager, and broker.

In 2008, he saw an opportunity to utilize his experience to build a platform which provided an avenue for individuals to invest in real estate, which ultimately became Pluris. This paved the way to not only assist developers and tenants, but also individuals looking for alternative investment strategies. Colin has acted as a property manager, development director, broker, and private equity leader in creating winning outcomes for over $800,000,000 in real estate projects, including condominium developments, multifamily investments and rehabs, commercial office buildings, residential subdivisions, and commercial retail projects. The wide array of project types and skill sets allows Colin to lead Pluris in a most unique manner.

Colin received his Bachelor’s Degree in Finance from the University of Georgia, where he was on the Men’s swim team and served as team captain his senior year. Colin and his wife, Natalie, have 5 amazing children who help foster a very active lifestyle both professionally and personally.

CFO

Matt Willinger

Matt is the CFO and Co-Founder of Pluris. With an extensive background in all financial aspects of business, Matt spearheads the financial modeling and due diligence of acquisitions, along with overseeing the financial performance of all Pluris’ investments.

After graduating with degrees in Finance, as well as Decision Sciences and Information Systems from the University of Kentucky, Matt began his career at Cummins, Inc. (NYSE: CMI). In only two years, he was able to climb from an analyst position to corporate financial manager. After gaining experience in a large corporation, Matt pursued his passion for real estate. Matt’s ability to identify unique investment opportunities ultimately propelled him to a position as CFO for a boutique development firm.

In 2008, Matt completed his MBA at Bellarmine University and also obtained his CPA license. He was able to do this while managing over $100M in active developments and over $750M in asset values in the multi-family, office, retail, and residential sectors of real estate as well as the related operating companies.

Investment Manager

Maddie Luther

Maddie is the Director of Operations at Pluris. Maddie joined the team in 2024 with a passion for marketing after completing her internship with Pluris and obtaining her MBA from the University of Louisville.

Prior to starting her professional career, Maddie completed 5 years as a swimmer at the University of Louisville, where she was an NCAA Academic All-American and ACC Championship Finalist. She was named as a team captain for both her senior and graduate year. Maddie obtained her undergraduate degree in Marketing and International Business and was named the University of Louisville’s Most Outstanding Graduate in Marketing in 2023.

Maddie is also an assistant swim coach for Cardinal Aquatics, one of Louisville’s top USA Swimming programs. In her free time, Maddie enjoys traveling, attending sporting events, and spending time with her family.